Kohrad, a pioneer in the design and production of handmade silver rings in the world

Kahrad’s Commitments to Exclusive Representatives

As an exclusive representative of Kahrad, you are expected to adhere to the following commitments:

1. Customer Relations Standards:
   Maintain and uphold the highest standards of communication and service with customers.
2. Exclusive Sales:
   Do not sell any products other than Kahrad’s within your designated region. (This ensures mutual exclusivity.)
3. Geographical Boundaries:
   Respect your assigned geographical region and Kahrad’s sales network. Do not establish stores outside your designated area.
4. Customer Support:
   Fully implement Kahrad’s support, warranty, and guarantee services, ensuring exceptional service to Kahrad customers.
5. Product Maintenance:
   Properly store and maintain Kahrad products under appropriate conditions.
6. Store Design:
   Align your store’s design with Kahrad’s visual identity guidelines.
7. Brand Values in Advertising:
   Reflect Kahrad’s core values, such as authenticity, honesty, and other brand principles, in both in-person and online promotions.
8. Confidentiality:
   Strictly adhere to Kahrad’s confidentiality policies.
9. Sales Policies:
   Follow Kahrad’s official sales regulations.

1. High-Quality Products
   Kahrad products are crafted with meticulous attention to detail by experienced specialists, using premium raw materials and adhering to international standards. Each handcrafted piece combines beauty and durability, ensuring a unique and lasting addition to any collection.
2. Authenticity Guarantee
   Kahrad jewelry comes with a certificate of authenticity, verified through advanced gemological testing and quality grading, offering customers confidence in their purchase.
3. Timeless and Modern Designs
   Each Kahrad piece embodies a distinct concept, blending traditional artistry with contemporary design. These one-of-a-kind creations are a hallmark of the Kahrad brand, appealing to a wide range of tastes.
4. Handcrafted Artistry
   Every Kahrad jewelry item is meticulously handcrafted by skilled artisans with years of experience, reflecting the rich cultural heritage of Iran. This craftsmanship distinguishes Kahrad products from mass-produced jewelry, offering enduring value and uniqueness.
5. Comprehensive Support
   Kahrad maintains strong relationships with its representatives by providing continuous support at all stages—before and after sales. Representatives benefit from detailed guidance, promotional materials, and personalized assistance to ensure success.
6. Global Market Presence
   Kahrad boasts a robust international network of representatives and sales agents, continually expanding to reach more customers worldwide. This global footprint enhances brand recognition and accessibility.
7. Warranty and Guarantee Services
   Kahrad offers an exceptional warranty, including a two-year guarantee and lifetime support for its products. This covers any discoloration or gemstone detachment, ensuring peace of mind for customers.
8. Exclusive Representation Opportunities
   Representatives can secure exclusive rights to Kahrad products in a defined geographical region, whether it’s a neighborhood, city, or entire market.

Now, let’s discuss the requirements for obtaining an exclusive dealership with Kharad Trading. To become the exclusive representative of Kharad products, you must meet these 6 criteria:

1. Have at least one year of successful experience as a sales agent for Kharad.
2. Purchase approximately 600 male and female products suitable for your geographical region.
3. Commit to purchasing at least 900 new products annually, tailored to your geographical region.
4. Have a suitable plan for market development in your area of operation.
5. Have an appropriate physical space in the desired location, which will be visited and approved by Kharad.
6. Employ two salespeople approved by Kharad, meaning salespeople who have successfully completed Kharad’s gemology and sales training programs.

In this video, we will discuss the conditions for collaborating as a sales agent for Kharad. A sales agent for Kharad refers to stores specializing in silver, gold, and jewelry that sell Kharad products on a non-exclusive basis.

Kharad offers the following 7 services to its sales agents:

1. Continuous Supply of Handcrafted Products
   Ensuring a steady supply of Kharad’s handcrafted products for your store.
2. Sales Consultation
   Providing sales advice to you and your sales team.
3. Legal Consultation for Jewelry and Silver
   Offering legal advice related to silver and jewelry, including topics such as taxes, labor laws, and more.
4. Periodic Performance-Based Consultation
   Tailored consultations based on your performance evaluations, specifically designed to support your business.
5. Incentive Programs for Salespeople
   We offer motivational programs for Kharad salespeople through our Sales Club. Periodically, we recognize top salespeople, and your sales team can join the Kharad Sales Club to learn and advance further.
6. Sales Reporting Dashboard
   Providing representatives with a panel and dashboard to view sales reports, which is another service we offer to Kharad agents.

7. Specialized Support at Every Stage of Sales
   We offer specialized services throughout the entire sales process—before, during, and after sales. More details on this support are provided in the video about sales representative support.

As a sales agent for Kharad, you must adhere to the following responsibilities:

1. Customer Communication Standards
   Maintain high standards in customer communication.
2. Geographical Boundaries and Sales Network
   Respect your designated geographical area and Kharad’s sales network.
3. Complete Implementation of Support, Warranty, and Warranty Services
   Fully execute Kharad’s support services, warranty, and after-sales services.
4. Proper Storage and Maintenance of Products
   Commit to the proper storage and handling of products.
5. Store Display Based on Kharad’s Visual Identity
   Arrange your store’s display in accordance with Kharad’s visual identity.
6. Preserving Brand Values in Advertising
   Ensure that Kharad’s brand values are maintained in both physical and digital advertising.
7. Confidentiality Principles
   Adhere to Kharad’s confidentiality policies.

8. Sales Code of Conduct
   Follow Kharad’s sales regulations and code of conduct.

Kharad supports its network of partners throughout the entire sales process—before, during, and after the sale. This support includes the following three sections:

1. Pre-Sale Services

Kharad assists in preparing and equipping your store with the following services:

• Preparation and setup support for the store.
• Necessary training to familiarize staff with the products.
• Provision of promotional tools and gifts.
• Sales training and educational courses for staff.
• Training on different types of jewelry.
• Personalized access to the product management panel.
• Issuance of certificates for all products sold by representatives.
• Creation of a dedicated portal (page) for each representative with various features.
  • Ability to view available products at each representative’s store.
  • Option to introduce and present products online with custom product videos.
  • Viewing available and sold products to simplify inventory management.

2. During-Sale Services

During the sale, Kharad provides valuable tools and services, including:

• Pricing of each product on the Kharad website, ensuring price consistency across the network.
• Verification of the business location as a Kharad sales agent on the Kharad website.
• Availability of detailed product and jewelry information for the buyer at the time of purchase.
• Ability to register products under the buyer’s name and confirm ownership online.
• Sending a purchase confirmation via SMS from Kharad’s system, officially starting the warranty period.
• Access to exclusive product videos to ensure the product matches what was purchased.
• Access to the latest special and luxury products during the sale.
• Online support during the sale to answer customer inquiries.

3. After-Sale Services

Kharad ensures ongoing support after the sale with the following services:

• A 2-year warranty on all products, starting from the time the buyer’s information is registered online.
• Technical support and advisory services via phone, email, and social media channels.
• Retraining programs and updates for representatives and their sales staff.
• Product exchange and return services in case of potential issues.